I will donor retention emails donor retention email campaign

donor retention emails | donor stewardship plan | impact update email | giving anniversary email | donor survey email | year of donor emails

Across the sector, fewer than half of donors give again the following year. The usual reason is not a weak cause; donors simply never heard what their gift did.

WHAT YOU GET:

• A 12 month plan of donor touches, most with no ask
• Impact updates built from your own numbers and stories
• A giving anniversary email on the date of each first gift
• A short survey email asking donors why they give
• A count of how many asks and how many thanks donors get now
• Clear notes on which donors receive which email

WHERE MOST RETENTION PLANS FAIL:

• Donors hear from the charity only when it needs money.
• Updates are full of internal news instead of results donors helped create.
• Nobody notices who has stopped giving until  a year has passed.

I aim for about three thank yous or updates for every ask, so giving feels like a relationship. 

Tell me how many emails donors got from you last year and I will tell you whether the balance looks right.