I will donor welcome series donor welcome email sequence

donor welcome series | new donor welcome email | first gift journey | donor onboarding emails | first 90 days donor emails | second gift email

A first-time donor knows almost nothing about the charity they just helped. If the next email they get is another request for money, many never give a second time.

WHAT YOU GET:

• A warm welcome that arrives the day after the first gift
• A behind the scenes email from someone who does the work
• A short story showing what recent gifts have already done
• Simple ways to get involved that cost nothing
• A gentle second ask placed after the donor feels known
• Timing notes so each email lands at the right point

WHERE MOST WELCOME SERIES FAIL:

• The welcome is a copy of the receipt.
• The second email asks for another gift within a week.
• Every email is signed by "The Team" instead of a real person.

I write the series so the first three emails give something and only the fourth one asks. 

Tell me what a new donor receives from you today and I will point out the gap I would fill first.