I will design a solid visual identity with a strong personality

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Gaby F

About this gig

Design is more than aesthetics; its about creating a profound emotional connection between a brand and its audience.


With over 25 years of experience and a background as a Typography Professor at FADU (UBA), I build solid, authentic visual identities rooted in deep research and strategic thinking.


My specialty lies in the details: expert typography selection, structural rigor, and a narrative that resonates emotionally.


What you can expect from my bespoke process

> Deep research: I dive into your projects soul to empathize with its goals.

> Strategic narrative: every choice from color palettes to typographic hierarchy is intentional.

> Premium quality: high-end deliverables tailored for those who value excellence and long-lasting visual systems.


My expertise includes

Visual Identity & Branding

Expert typography selection

Packaging & Editorial Design

Signage & Environmental Graphics


~ Feel free to contact me for a consultation before placing your order!

Delivery style preference

Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.

Get to know Gaby F

Gaby F

Brand Identity and Visual Systems

  • FromArgentina
  • Member sinceDec 2025
  • Avg. response time1 hour
  • Languages

    English, Spanish
Since 1997, my career integrates expertise across the academic, governmental, and private sectors. I've collaborated with leading Argentine figures and studios such as Arch. Diana Cabeza (EC), DI Federico Churba (fCH Studio & Store), and the architecture & ID firm Pilotto Sanguinetti. I've developed identity systems and communication assets for Rapanui, Chocolate, Nivea and iMdi Lighting. In Wayfinding, I’ve collaborated on large-scale awarded urban projects: 1st Prize/National Urban Furniture for Buenos Aires and the Sustainable Transport Award/Milan for the BRT Metrobus 9 de Julio.

My Portfolio