Javier Sola

Senior Digital Analytics Consultant

Accenture

Dec 2020 - Present • 5 yrs 5 mos

Leading digital analytics implementations for enterprise clients in the banking and financial services sector, with a focus on measurement strategy, tracking architecture, and data-driven decision making. Key responsibilities: • Designing and deploying end-to-end GA4 and Google Tag Manager implementations across complex multi-domain environments, including cross-domain tracking, UTM persistence, and iframe-based measurement. • Building scalable measurement frameworks aligned with business KPIs, from event taxonomy design to data layer specification. • Developing Looker Studio dashboards that translate raw analytics data into actionable insights for marketing, product, and C-level stakeholders. • Leading SEO and GEO (Generative Engine Optimization) strategy, helping brands improve visibility across traditional search engines and AI-powered platforms like ChatGPT, Perplexity, and Gemini. • Conducting technical audits, debugging tracking issues, and ensuring data quality across web and app properties. Tech stack: GA4, Google Tag Manager (web & server-side), Looker Studio, BigQuery, Adobe Analytics, Scrunch AI.