I will develop your content strategy and brand voice
About this Gig
Do you need more content? Or better content? Either way, you need first is a system.
I'm a content strategist with 8+ years building brand voice, positioning, and content frameworks, including a Lenovo project commissioned by their Beijing HQ and rolled out globally, plus consumer, healthcare, and financial brands worldwide.
Using my own framework, the Content Engine Blueprint, I start with research, not pillars or a calendar: who you're talking to, what's working, where the gaps are. Positioning, voice, pillars, and your calendar get built on that foundation, not guessed at.
What you'll get:
- Clarity on your goals, audience, and what's already working (or not)
- Content pillars and brand positioning, grounded in research
- A tone of voice guide your team can actually reference and apply
- A populated content calendar, ready to run, not just a framework
- Campaign messaging that turns strategy into copy that converts
How it works: Discover first. Goals, audience, gaps. Then Define the strategy, then Execute: a calendar and messaging you can run.
I'm new to Fiverr, not new to the work. Message me before ordering. I'll walk you through how I'd approach it.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
My Portfolio
FAQ
What's included in the Basic package?
Basic covers Discovery: your goals and KPIs, audience research, and a content audit of what's already out there. It's a diagnostic layer, useful on its own if you already have a content team and just need an outside read.
Do I need Premium if I just want a content calendar?
A populated, ready-to-run calendar is included in Premium, since it's built on the positioning and pillars from Standard. Basic and Standard give you the strategy - Premium turns it into something you can execute.
How many revisions are included?
1 on Basic, 2 on Standard, 3 on Premium. If you think you'll need more, message me before ordering - I'd rather scope it correctly upfront than leave you short partway through.
What do you need from me to get started?
A short discovery conversation - your goals, who you're trying to reach, and links to what you're currently publishing. I ask before you order so we're aligned from day one.
Not sure which package I need. Can we talk first?
Yes, always. Message me with a quick sense of your goals and I'll tell you honestly which tier fits. Including if the smallest one is genuinely enough for what you need.
You're new to Fiverr. Do you have real experience?
8+ years, including a Lenovo project commissioned by their Beijing HQ and rolled out globally, plus brand and content work across healthcare, retail, lifestyle, and financial services. I'm new to this platform, not new to the work.
Will this work for a small business, not just large brands?
Yes, the process scales to your size. A small business gets the same rigour I've applied to global brands.

