
Loretta R
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Lead Shopify Designer & Systems Engineer
Shopify
Mar 2026 - Apr 2026 • 1 mo
# Full-Scale Store Design: Orchestrated a premium, mobile-first redesign of the Shopify storefront. Focused on a "modern, clean, and minimal" aesthetic while ensuring the UI/UX was fully accessible (A11y) for the neurodivergent community. # AI & Automation Integration: Implemented AI-driven personalization and automated customer support workflows. These systems enhanced user engagement and provided 24/7 automated assistance, reducing manual support tickets by 40%. # Print-on-Demand (POD) Infrastructure: Built and managed a robust, hands-off fulfillment architecture by syncing Shopify with global POD providers. Automated the entire order-to-delivery pipeline for 100% accuracy. # Event & Program Management: Engineered custom backend modules to facilitate brand events, community grants, and advocacy programs. Integrated registration tools and synced Klaviyo/Mailchimp for automated marketing. # Performance Optimization: Maximized conversion rates by streamlining checkout flows and optimizing site speed and SEO metadata for high-volume retail.