Murtaza Lodhi

Freelance Web Designer, WordPress and Shopify

Self Employed • Full-time

May 2023 - Present • 3 yrs 2 mos

I design and build professional websites on WordPress and Shopify for clients worldwide. On WordPress I work primarily with Elementor, building business and service websites, landing pages, portfolio sites, agency sites and WooCommerce stores. Every build is fully responsive across mobile, tablet and desktop and structured cleanly rather than assembled from a bloated template. On Shopify I handle full store setup, theme selection and customization, homepage and collection page design, product page optimization, navigation and checkout flow, and app integration. I have worked with multiple themes and can handle basic custom coding when a store needs something a theme cannot provide. Because SEO is my main specialty, every website I build is search-ready from launch. That means correct heading hierarchy, optimized meta titles and descriptions, schema markup, clean internal linking, compressed images and attention to loading speed and Core Web Vitals. Most designers deliver a site that later needs an SEO rebuild. Mine does not. I also handle redesigns, platform migrations, speed optimization, plugin and theme customization, form and Analytics setup, and ongoing maintenance.

SEO and GEO Specialist

SoftTech-IT Institute • Full-time

Mar 2024 - Feb 2025 • 11 mos

At SoftTech-IT Institute I worked on search engine optimization and generative engine optimization projects, building the technical foundation that shaped how I approach SEO today. My responsibilities covered on-page optimization including meta titles, headings, internal linking and content structure, along with technical SEO work such as site speed improvements, crawling and indexing fixes, and schema markup implementation. I carried out keyword research and search intent mapping, competitor analysis, and full website audits that identified the issues holding sites back and set out clear priorities for fixing them. I also worked on generative engine optimization, structuring content and implementing structured data so it could be understood and cited by AI search engines including ChatGPT, Gemini and Google AI Overviews. Building this capability early gave me an advantage as AI-driven search became a larger share of how people find businesses. This role sharpened both my technical execution and my ability to explain search strategy clearly to people without a marketing background.