Natalia Florez

Operations Assistant & Executive VA

Kayaking Puerto Rico • Freelance

Feb 2023 - Present • 3 yrs 8 mos

+ Worked remotely as a freelancer supporting the daily operations of a tourism company in Puerto Rico, taking on dual responsibilities as a data analyst and executive personal assistant to the business owner. + Generated detailed sales reports, client volume tracking, and review performance analysis using Google My Business, TripAdvisor, and FareHarbor, compiling all data into clear executive summaries presented directly to the board of directors to support strategic decision-making. + Monitored key performance indicators on a regular basis, identifying trends, opportunities, and areas of improvement within the business to keep leadership fully informed and aligned with results. + Managed the owner's agenda and calendar, scheduling meetings, appointments, and follow-ups while ensuring priorities were always organized and nothing was overlooked. + Handled email correspondence on behalf of the owner, drafting, responding, and filtering communications professionally and efficiently to maintain clear and timely communication at all times. + Coordinated meetings with suppliers, employees, and clients, managing logistics, confirmations, and follow-ups to ensure every meeting ran smoothly and on schedule. + Acted as the communication bridge between the owner, the internal team, and external stakeholders, ensuring information flowed clearly and that everyone stayed aligned with the company's priorities and goals. 🏆 Achievement: Implemented a structured review tracking and reporting system across Google My Business and TripAdvisor that contributed to raising the company's average rating from 4.2 to 4.8 stars in just 5 months, directly impacting the business's online reputation and booking conversion rate.

COO | Project Management

Brito Marketing • Full-time

Feb 2023 - Aug 2026 • 3 yrs 6 mos

+ Led the full daily operations of a digital marketing agency, acting as the bridge between senior leadership and execution teams, ensuring every department ran in a coordinated and efficient way. + Managed all administrative, accounting, and financial processes using QuickBooks to track income, expenses, and invoicing, and Stripe to handle payments from international clients, keeping finances organized and up to date at all times. + Led the human resources department, from posting job openings and screening candidates, to structured onboarding of new team members and smooth offboarding of those leaving, always prioritizing a positive experience for every person on the team. + Implemented and managed workflows in ClickUp and Notion, building boards, automations, and templates that gave teams full clarity on priorities, ownership, and deadlines, eliminating confusion and reducing delays across all projects. + Coordinated remote cross-functional teams across design, content, paid media, and administration, facilitating follow-up meetings, unblocking operational issues, and making sure no project got stuck or fell behind. + Oversaw the planning and performance tracking of active campaigns on Meta Ads, Google Ads, TikTok Ads, and Metricool, working closely with specialists to ensure results stayed aligned with each client's goals. + Established internal communication, reporting, and escalation protocols that professionalized the agency's operations and significantly reduced errors caused by lack of clarity or follow-through. 🏆 Achievement: Led a full restructure of the agency's operational processes that reduced the average project delivery time by 35% in under 6 months. This allowed the agency to onboard 8 new clients in a single quarter without expanding the team, increasing monthly revenue by 28%.

Social Media Manager

G Art Media • Freelance

May 2025 - Jan 2026 • 8 mos

+ Worked as a remote freelancer simultaneously managing multiple client accounts, taking full responsibility for each brand's digital presence across their different social media platforms. + Developed personalized social media strategies for each client, analyzing their niche, competition, and target audience to build a content plan that was coherent, engaging, and aligned with each brand's business goals. + Created detailed monthly content calendars, organizing topics, formats, publishing dates, and captions to ensure consistency and continuity across every managed account. + Designed graphic pieces for posts, stories, and reels using Canva, always maintaining each brand's visual identity and adapting formats to the specifications of each platform. + Wrote creative and strategic copy for every post, optimizing hashtag usage, calls to action, and tone of voice to match each brand's personality and maximize organic reach. + Scheduled and published content consistently across Instagram, Facebook, TikTok, and LinkedIn, ensuring posting frequency and active presence on every channel. + Monitored performance metrics for each account, analyzing reach, engagement, follower growth, and impressions to adjust the strategy monthly and deliver clear reports to each client. 🏆 Achievement: Simultaneously managed 6+ client accounts, achieving an average follower growth of 72% within the first 4 months and tripling the organic engagement of the most active accounts through a consistent, results-driven content strategy.