
Petra N.
Vetted Pro
Level 2
Art Direction and Packaging Design Professional
Vetted by Fiverr Pro
Petra N. was selected by the Fiverr Pro team for their expertise.
Vetted for
Design Consultation
Packaging & Label Design
Skills

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Work experience
Art Director
Coast Products • Full-time
Feb 2019 - Aug 2024 • 5 yrs 6 mos
• Collaborating closely with the VP of Marketing, Creative Director, and a small team of Senior and Art Directors, my primary focus is to create high-quality on brand marketing assets like catalogs, packaging, and instruction manuals. The on brand materials are targeted towards our retailers: The Home Depot, Lowe’s, ACE Hardware, Walmart, Menards, O’Reilly Auto Parts, Canadian Tire, and other prominent national and international stores • In the year 2023 I covered the creation of over 90 assets • Designed the visual appearance of new products entering the market, incorporating various innovative features • Updated packaging to make it more appealing to consumers • Revamped instruction sheets into modern quick start guides • Renewed the look of our mini catalogs as well as the employees' business cards • Directed photoshoots to complement the launch of new products • In 2022 I innovated a line of packaging for 10 new on the market work lights along with creating 164+ branded assets • Conceptualized and created on-brand artwork for 120+ branded print/packaging projects in 2021 • Covered over 110+ package types like clamshells/packs, vending boxes, gift boxes, and display boxes in 2020 • Performed bi-annual store visits for trend spotting • Generated dielines for specific packages and prepared files for print production
Remote Freelance Graphic & Packaging Designer
RentACoop LLC
Apr 2014 - Jan 2021 • 6 yrs 9 mos
• Developed and designed the branding as well as 30+ individual on brand items like packaging, magnets, marketing materials, info-graphics, warranty cards, educational worksheets, and tee shirts
Freelance Graphic & Packaging Designer
Aquent and 24Seven Talent
Dec 2018 - Feb 2019 • 2 mos
• Placed under the umbrella of companies like Chevalier Advertising and Iridio, worked on assets for companies like Nikon and packaging projects for Walmart USA and Canada
18 Reviews
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Rating Breakdown
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modauradesigns

United States
Seller's Response
bon_choc
Repeat Client

Ireland
Excellent to Work with Petra, looking forward to more co-operation in the future. understood our brief and delivered it in line with our ideas but stil giving good creative input. Well versed in the technical side of design and print also!

bon_choc
Repeat Client

Ireland
Very happy with our first time working with Petra. Looking forward to more projects
jittmer

United States
Petra is absolutely incredible! We are lucky to have found her. I am blown away by the packaging design, and I can’t wait to see it on shelves! She also created our user manual. Her attention to detail made us feel incredibly at ease the moment we started working with her. She was thorough, a fantastic...

Seller's Response
hamelsdogtreats
Repeat Client

Canada
Seller's Response
