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Best AI tools for written content
These AI copywriting software tools streamline and scale your content strategy in a people-first, high-quality way. However, the results will still depend on the input you provide. If you need further help crafting effective prompts or fine-tuning AI-generated content, freelancers on Fiverr offer support to maximize these AI-powered tools’ potential.
Tools | Characteristics | Pricing |
ChatGPT | General-purpose AI: ideation, drafting, rewriting, summarizing, translating (59 langs), reasoning
Ideal for content marketers, small businesses & support teams
Stands out for following detailed instructions (SEO), strong logic, and real-time web access | From $20/mo (Plus Plan)free tier |
Jasper | Template-driven writing for social, landing pages, blogs, email
Suited to businesses, agencies & in-house content teams
Highlights: brand-voice controls, workflow automation, content calendar, Slack/SurferSEO/Zapier integrations | From $49/mo (Creator Plan); 7-day free |
Claude | Long-form editing (incl. legal), image analysis, code & chart generation (15 langs)
Built for legal, technical & regulatory professionals
Known for ethical design, huge 100 K-token context window (~75 K words) & SEO prompts | From $20/mo (Pro Plan); free tier |
Copy.ai | One-prompt campaign workflows plus marketing-copy templates
Great for solo founders & e-commerce newbies
Very low learning curve; excels at short-form copy & ideation | From $49/mo (Starter); free tier |
Writesonic | SEO tools, chatbot builder & LinkedIn growth, plus templates
For freelancers, writers & affiliate marketers needing SEO content in 25+ langs
Includes image/voice gen; most budget-friendly annual plans | From $20/mo (Basic Plan); free trial |
Pika Labs | Text or image → video with scenes, music & SFX
Targets social-media artists & music producers
Quick generation of live-action, 3D-cartoon & anime-style reels | From $10/mo (Standard); free version |
Runway | Gen-4 video: consistent characters, lighting & scenes (up to 10 s)
For editors & indie filmmakers in fast post-production
Excels at cleanup (bg/object removal), style swaps & Gen-VFX tools | From $15/mo (Standard); free version |
Sora | High-res, physics-informed video from text/images; editable
For advanced studios & devs prototyping AI video
Superior realism, blending & transitions; bundled with ChatGPT Plus | Included with ChatGPT Plus ($20/mo) |
Synthesia | “Camera-free” avatars, multilingual dubbing & screen recordings
Perfect for training, onboarding & marketing teams
Offers 230+ avatars, 140+ accents, plus script-to-avatar & templates | From $29/mo (Starter; 1 editor, 3 guests); free tier |
Descript | Edit video/podcast like text (remove filler, noise); multi-guest recording & teleprompter
Built for podcasters, YouTubers & voice-led teams
Unique edit-by-text interface, 25-language transcription & Rooms feature | From $24/mo (Hobbyist); free tier |
Midjourney | Text-to-image (realistic→abstract) with painterly/illustrative flair
For concept artists & illustrators seeking moody, surreal assets
Deep prompting controls & stylization of user uploads | From $10/mo (Basic); limited trial |
DALL·E 3 | Chat-based image gen with simple prompts, integrated in ChatGPT/Bing
For marketers, educators & general users needing quick graphics
Easy in-chat refinement, excels at multi-object clarity | API-based pricing; free via Bing Chat |
Leonardo.ai | Trainable image gen for consistent brand assets
Tailored to game designers, NFT creators & advanced users
Strong brand-consistency & asset-level controls | From $9/mo (API Basic); free tier |
Adobe Firefly | CC-integrated image gen/editing with text effects, vectors & textures
Suited to graphic artists & InDesign/Illustrator users
Guarantees commercial-use rights and rich style options | From $9.99/mo (Standard); free tier |
Canva | Drag-drop design suite with 400 K+ templates & text-to-image
For non-designers, entrepreneurs & social managers
Magic Design auto-layouts, massive template library & usage rights | From $120/yr (Pro); free version |
ElevenLabs | AI voice library, cloning, dubbing (32 langs) & voice agents
For narrators, podcasters, game devs & localization teams
Deep emotional control, Voice Isolator & SFX mixing tools | From $5/mo (Starter); free tier |
Murf.ai | Voice-over/dubbing (28 langs), voice-change & chatbot voices; PPT/elearning integration
For explainer videos, trainers & educators
Fast, intuitive interface with ethical voice-artist sourcing | From $29/mo (Creator); free trial |
LALAL.ai | AI stem splitting (vocals/instruments), Voice Cleaner & bulk processing
For musicians, DJs & remixers needing precise stems
High-precision separation and built-in voice-change/cloning | From $20 (Lite Pack); free Voice Changer |
Soundraw | Music generation: melody/harmony builder, structure editor, video sync
For creators, filmmakers & game devs needing licensed background tracks
Allows post-subscription licensing and up to 5 min adjustable outputs | From $19.99/mo (Creator); 14-day trial |
ChatGPT 4.5
What it does
ChatGPT by OpenAI is the most widely used tool for general-purpose and creative tasks. It can provide story/creative suggestions, draft, rewrite, and summarize documents, translate text (available in 59 languages), and use logical reasoning to solve problems. Who it's for
Content marketers, solo/small business owners, and customer service agents who need to ideate, write, and refine content fast.
Why it stands out
It has become a popular tool, thanks to its ability to follow instructions (including SEO), strong reasoning, and data freshness after forming media partnerships and launching its real-time web browsing feature.
Pricing: Starts at $20 per month (Plus Plan); free version available
Jasper
What it does
Jasper AI is a writing assistant designed for digital marketers, offering templates that speed up campaign implementation for social media, landing pages, blog posts, email, and more. Who it's for
Businesses, content teams, and creative agencies that want to keep brand voice consistent across content formats and multiple channels.
Why it stands out
It has advanced brand messaging customization and collaboration features (like automated workflows geared toward long-form content). Meanwhile, its content calendar allows for long-term planning. It also integrates seamlessly with leading industry tools like Slack, SurferSEO, and Zapier.
Pricing: Starts at $49 per month (Creator Plan); free seven-day trial
Claude
What it does
Anthropic’s Claude rivals ChatGPT and Google AI in writing and editing long-form content, including summarizing legal documents. This AI system can also analyze images besides text, generate code, and create visualizations (like graphs and charts). Claude supports 15 languages. Who it's for
Professionals who analyze long, context-heavy documents, particularly technical, legal, and regulation-focused writing.
What makes it stand out
Claude is an AI assistant known for processing long and sensitive/technical documents due to its ethical design. Its context window—or total amount of text the AI can analyze—has expanded to 100K tokens. This figure is equivalent to 75K words. You can also prompt Claude for SEO-optimized content.
Pricing: Starts at $20 per month (Pro Plan); free version available
Copy.ai
What it does
Copy.ai's go-to-market (GTM) AI can generate workflows for entire campaigns from a single prompt. Various content templates are also available for different marketing copy types. Who it's for
Solo founders and marketing newbies, particularly in e-commerce, who need high-converting copy with minimal input and short turnaround times.
What makes it stand out
Compared to Jasper, Copy.ai has a shorter learning curve, which can make it easier to scale quickly. It also specializes in short-form copy and brainstorming features.
Pricing: Starts at $49 per month (Starter); free version available
Writesonic
What it does
Writesonic is another template-driven platform, whose tech stack includes tools for SEO, website chatbot creation, and LinkedIn account growth. Who it's for
Freelancers, writers, small business owners, and affiliate marketers who need SEO-rich content in over 25 languages.
What makes it stand out
Writesonic has an image and voice generator. It's also the software with the most affordable annual subscription and multi-tiered pricing.
Pricing: Starts at $20 per month (Basic Plan); free trial available
Tip: Of the five tools, ChatGPT and Claude are chat-based, while Jasper and Copy.ai are template-based. Writesonic is a hybrid (with Chatsonic and templates).
Sample: AI writing tools like Copy.ai can summarize the same existing content in different ways based on your prompt.
Best AI tools for video content
These AI solutions can reduce production time through script generation, text-to-video functionality, templates, and smart editing tools or shortcuts. To get the most out of these tools, freelancers on Fiverr can help with everything from scripting to making final edits.
Pika Labs
What it does
Pika can convert text or still images to video. Depending on your plan, you can create scenes, add background music/sound effects, or include new elements in an existing video. Who it's for
Freelancers, social media artists, and music producers who need visually striking content without complex video editing. People who present prototypes of their motion ideas.
What makes it stand out
Pika can create complete videos in live-action, 3D cartoon-type, and anime styles with various effects in just a few words. Its AI features make it a popular choice for producing short-form experimental reels and music videos.
Pricing: Starts at $10 per month (Standard); free version available
Find an AI content editor for hire
Runway
What it does
Runway can generate characters, lighting, and locations consistently across scenes from text, stills, or clips, thanks to its Gen-4 technology. Its prompting guide helps optimize your video's duration (up to 10 seconds), iterations, subject and scene motion, and other descriptors. Who it's for
Video editors and indie filmmakers looking for fast and studio-grade post-production for their product videos or animated and repurposing projects.
What makes it stand out
This video generator shines in background and object removal, changing video art style (painting, sketch, and cartoon) features. You also get animation and optical illusions from tools like Generative Visual Effects, Act-One (animated characters), and Custom Voices. Pricing: Starts at $15 per month (Standard); free version available
Sora
What it does
Open AI's Sora can generate high-resolution and lifelike or imaginative visuals from detailed text and images. You can then customize and edit the generated video further. Who it's for
Advanced content creators, studios, and developers exploring AI's new video generation capabilities and showcasing prototypes of their ideas.
What makes it stand out
Sora's strength lies in its visual realism and physics-informed video generation. While its editing capabilities aren’t as honed as Runway’s, it excels in full-screen creation, video blending, smooth transitions, and object manipulation.
Pricing: Sora is included in ChatGPT's paid plans, starting at $20 per month with Plus.
Synthesia
What it does
Synthesia's "camera-free" toolkit can generate human-like avatars or video presenters, multilingual voice-overs, and screen recordings. Who it's for
Educators, HR, marketing, sales, and customer service teams creating class material, knowledge bases, and onboarding resources.
What makes it stand out
Choose from over 230 ready-to-use options on Avatar Builder to reduce filming time and expenses. You can also customize their looks and voice from a selection of 140 languages and accents for localization. You can write your script for your avatar to present. If you’re experiencing writer’s block, use Synthesia's AI Video Editor and templates.
Pricing: Starts at $29 monthly for one editor and three guests (Starter); free version available
Descript
What it does
Descript enhances video and podcast editing by allowing you to polish recordings as if they were documents. Remove filler words and unnecessary noise from your transcript for tighter talking head videos, interviews, and presentations. Who it's for
Teams working with voice-led content, podcasters, YouTubers, and course creators.
What makes it stand out
Descript simplifies post-production through its edit-by-text interface. Its podcast editor can automatically transcribe files in seconds and 25 languages. Then you can make cuts using your backspace key, remove cross-talk, add music, and adjust timing.
While Descript can produce prompt-generated videos, you can record with up to 10 guests through Rooms. The tool also has a built-in teleprompter, multicam features, and a show notes generator.
Pricing: Starts at $24 per month (Hobbyist); free version available
Tip: Descript can produce the longest-duration video (around two minutes) from a prompt, followed by Sora (one minute). Meanwhile, Sora is your go-to if you want the highest resolution text-to-video output (1080 pixels).
Sample: AI video creation platforms like Sora use generative AI, allowing you to choose a short clip from an existing file and let the AI extend that segment.
You get endless possibilities from these text-to-image generators, which you can use for your hobbies or to develop brand assets. Image quality and features were key in choosing the AI design tools in our list below. For custom designs or advanced prompting, consider connecting with freelancers on Fiverr to help bring your vision to life. Midjourney
What it does
Midjourney generates visuals from a text prompt, varying in style from realistic to abstract art. However, the tool (available on the web app and Discord) is popular for its painterly and illustrative output. Who it's for
Concept artists and illustrators who build imaginative worlds, surreal album covers, and other assets with a moody aesthetic.
What makes it stand out
Users who provide Midjourney with clear and detailed prompts generate the most artistic and rich image sets from the platform. You can also upload an existing photo to stylize it. Midjourney's Parameter List contains steps for users to achieve their desired look and effect.
Pricing: Starts at $10 per month (Basic Plan); limited trial available via the niji · journey app
DALL·E 3
What it does
As OpenAI's image generator, DALL-E 3 is a chat-based tool that requires less nuanced prompts than Midjourney. ChatGPT Plus subscribers and Microsoft Copilot users can modify output by refining prompts in chat for free. Who it's for
Marketers, educators, and general users who need blog post graphics, social content, and presentations fast.
What makes it stand out
DALL-E offers easy prompt control through ChatGPT. It can render real-world objects and imaginative concepts with clarity. It can also handle long prompts involving multiple objects of various dimensions.
Pricing: Depends on the API and your preferred dimension and resolution (low, medium, high quality); free on Bing Chat and Bing.com/create
Leonardo.ai
What it does
Leonardo.ai has strong customization tools, which allow you to train the platform to replicate a style across multiple brand assets. Who it's for
Game designers, NFT creators, and advanced users who need asset-level control for icons, props, and backgrounds.
What makes it stand out
Leonardo.ai helps ensure images align with your company's guidelines through the platform's brand consistency and asset-level control features.
Pricing: Starts at $9 per month (API Basic Plan); free version available
Adobe Firefly
What it does
Adobe Firefly is an image-generating app integrated into Adobe's Creative Cloud suite. Besides creating and modifying images, it can add text effects and design elements (vector art and textures) into existing or AI content. Who it's for
Graphic artists, designers, photographers, and creative teams already using Adobe Photoshop, Illustrator, and InDesign.
What makes it stand out
Adobe Firefly images can be customized into various styles, from watercolor paintings to pop art. The platform ensures you can safely use the content it generates for commercial purposes, as its AI model is trained on an openly licensed/copyright-expired dataset. Pricing: Starts at $9.99 per month (Standard); free version available
Canva
What it does
Canva is an all-in-one design suite with drag-and-drop layout tools, a vast library of customizable templates, and text-to-image generation. Its features support social media management by helping create eye-catching graphics. Who it's for
Entrepreneurs, social media content managers, and non-designers who need to produce professional-looking content fast.
What makes it stand out
Canva doesn't rely solely on prompting skills to create graphics, although its Magic Design tool does that. It can also transform existing photos into branded assets.
You can customize a design from its 400k+ template library (on premium and 250k on the free version). Meanwhile, its Magic Studio gives access to powerful AI-powered resizing, framing, background manipulation, and morphing tools.
Pricing: Starts at $120 per year (Canva Pro); free version available
Tip: Adobe Firefly and Canva are your safest options when selecting AI image generators for marketing. They offer explicit usage rights for Pro plan subscribers. For others, regularly review their service terms. Also, avoid creating content that imitates people or copyrighted materials, such as logos and characters.
Sample: AI image tools like Midjourney can edit a prompt-generated image with a few clicks and by entering a new prompt with fresh details.
Our recommended AI voice generators and enhancers offer realistic speech and access to quality controls, from pacing to pronunciation and enunciation. For help with fine-tuning these tools’ outputs, freelancers on Fiverr can offer guidance to make your content professional and polished.
ElevenLabs
What it does
ElevenLabs lets you choose from thousands of AI voices, clone and transform your voice, or create a new one. It also offers multilingual dubbing (32 languages) and AI agents for your website, app, or game. Who it's for
Audiobook narrators, game developers, podcasters, localization teams, and businesses that need professional voice-overs.
What makes it stand out
Its large voice library (with emotional range and quality controls) can narrate various file types (.epub, .pdf, .txt, and .html). The tool has features for extracting a speaker's voice (Voice Isolator) and adding background music and sound effects. You can also manage clips to sync audio with on-screen action.
Pricing: Starts at $5 per month (Starter); free version available
Find an AI content editor for hire
Murf.ai
What it does
Murf.ai is another platform with voice-over, dubbing (28 languages), voice-changing, and conversational AI (for chatbots with voices) capabilities. While its voice library (200 voices) is smaller than ElevenLabs, this tool is easier to start using. Users report that it features a more intuitive interface and a shorter processing time. Who it's for
Explainer video creators, marketers, corporate trainers, and educators who need engaging, polished voice content quickly
What makes it stand out
While ElevenLabs has integrations for collaboration tools and social media, Murf.ai can integrate directly into presentation-making (PowerPoint and Google Slides) and e-learning (Adobe Captivate and Articulate 360) apps. The platform also prides itself on ethical voice sourcing, with the voice artists' full consent.
Pricing: Starts at $29 per month (Creator); free trial is available
Tip: ElevenLabs' API can generate narration for around 40K characters (up to 40 minutes) per session. Meanwhile, Murf.ai's API has a 3,000-character limit.
For dubbing, ElevenLabs can support audio/video files of up to 45 minutes (500MB) on the web app and 2.5 hours (1GB) on the API. Murf.ai has a script import limit of 15,000 words per upload.
LALAL.ai
What it does
LALAL.ai is an AI-driven stem splitting tool. The term refers to separating individual parts of digital music into elements or stems. The lead vocals, backing/back-up vocals, guitar, drums, and bass each represent a stem. Who it's for
Musicians, DJs, and remixers who need to extract and analyze or work on individual stems for clean mixing and creative reinterpretation.
What makes it stand out
LALAL.ai offers easy, fast, and precise music source separation and noise removal via Voice Cleaner, preserving the original quality of each stem. It supports these file formats: .mp3, .mp4, .wav, .avi, .ogg, .flac, .mkv, .aiff, and .aac. You can even upload and process files in bulk.
LALAL.ai also has a Voice Changer, which makes you sound like your favorite artist. Meanwhile, Voice Cloner allows you to create custom voices from your recordings. Pricing: Starts at $20 (Lite Pack); free-to-use Voice Changer
Soundraw
What it does
Soundraw is a full music generation tool, enabling you to build melody, rhythm, and harmony from scratch and edit the structure later. Who it's for
Digital creators, artists, indie filmmakers, advertisers, and game developers who need background music for commercial use.
What makes it stand out
Soundraw allows you to create, save (in .mp3 and .wav), download, and license (for commercial use) the instrumental tracks generated, even after you unsubscribe. You can choose the genre, instruments, tempo, track length (up to five minutes), and other parameters. Syncing with video is also available.
Pricing: Starts at $19.99 per month (Creator); 14-day free trial
Tip: You can process files of up to 200MB on LALAL.ai's free plan and up to 2GB on paid plans. Meanwhile, Soundraw's maximum output is five minutes.
Case studies
Seth Godin: ElevenLabs' voice cloning for podcast, Claude for document analysis
Marketing guru and author Seth Godin used ElevenLabs to clone his voice and use it for the March 29, 2023, episode of his Akimbo Podcast. In his book "This Is Strategy: Make Better Plans,” he mentioned using Claude daily to analyze complex documents. According to an MX Moritz blog post, Godin finds the AI’s answers unbiased and leading to deep reflection. This discovery made him an avid supporter of Claude, saying, “If you ask it good questions, giving it a lot of data, then it will give you provocative answers that will open the door to you being able to question your own assumptions." Kristen Walters: Jasper-Canva combo for e-workbook
In a Business Insider article, lawyer-turned-publisher Kristen Walters described how she used Jasper to write an outline for a workbook idea—money management for freelancers. To clarify her process, Walters explained: “First, this is a topic I know a little something about because I've been self-employed for a very long time. Notice I'm NOT relying on Jasper, or, God forbid, ChaptGPT, to give me accurate information…Don't make digital products with AI on topics you don't know anything about.”
Jasper also provided suggested content per section, which she later edited, adding her thoughts and section titles. Then, she turned to Canva to format the workbook in PDF and sold it on ConvertKit. This content creation process boosted the way she made money with AI, reportedly doubling her income within a year. Get expert help with AI content creation on Fiverr
The role of people in content creation is still critical, even as AI tools become part of the process. Human input ensures outputs stay on-brand. Even custom image prompt writing or AI image editing is best left to AI art specialists. Freelancers on Fiverr are verified for quality and ranked by the number of completed orders and satisfaction rating. They can also create custom offers tailored to your needs. For larger projects, milestones can be set to simplify progress tracking and delivery management. Meanwhile, in-app payment ensures seamless processing and fraud protection. With these features, Fiverr makes it simple to discover and hire AI experts and manage projects.
[Hire AI content experts on Fiverr]
AI content tools FAQs
What is an AI content creation tool?
An AI content creation tool uses artificial intelligence and natural language processing to produce various content types. These solutions generate output based on a user’s instructions. The content can be generative (new content: written, image, video, or audio) or transformative (improves existing content, for example: summarizing, rephrasing, or translating).
What’s the best AI content tool for beginners?
The best AI content tools for beginners include ChatGPT for exploring conversational AI for content ideas and writing. Meanwhile, Canva is ideal for making professional-looking visuals when you don't have design experience. You can play around with its video generator before moving on to our recommended AI video tools.
Can I use AI-generated content for commercial use?
It depends on the AI content creation tool you use. Check the terms and conditions (licensing and compensation) of the platform that generates your content. For instance, Adobe Firefly and Canva assume licensing responsibility for users.
Yes. AI can generate content fast based on your prompts and specifications. However, it lacks personalization, creativity, and strategic thinking that human freelancers can provide. AI in the hands of skilled freelancers, like those from Fiverr Marketplace, can deliver engaging content and projects aligned with your quality and brand standards.
Ready to find the right freelance service?
July 14, 2025
13 minute reading
