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I will map your customer lifecycle journeys and email strategy
Reiss B
About this gig
Not sure which emails your customers should get, and when? I'll map out your customer lifecycle journeys so you have a clear plan your team or agency can build from.
I've spent 7+ years in CRM and lifecycle marketing for brands including Virgin Red, Harrods, Vision Direct and Monese, across fintech, loyalty, retail, education and gaming.
What you get:
- A map of each journey: entry triggers, timing, branches and exit rules
- The segments each journey targets
- An outline of every email: purpose, key message and call to action
- The KPIs to measure each journey on, focused on conversions rather than opens
Works with any platform, including Braze, Salesforce Marketing Cloud, Klaviyo and Mailchimp. This is strategy and planning only; if you'd like me to build the journeys too, see my journey build gig.
Please message me before ordering with your business, your platform and your main goal.
Get to know Reiss B
Reiss B
Marketing Leader
- FromUnited Kingdom
- Member sinceNov 2026
Languages
English
I am a results-oriented marketing leader with over 5 years of experience in B2C and B2B marketing and customer lifecycle management. I have a proven track record in innovating and executing multi-channel campaigns that boost player engagement and revenue. I am adept at data-driven decision-making and passionate about crafting personalised consumer experiences.
Other Email Marketing Services I Offer
FAQ
What format is the journey map in?
You get a visual journey map plus a written plan you can share with your team or agency. Tell me if you prefer a particular tool, such as Miro or Google Slides.
