I will set up conversion tracking and marketing analytics
Marketing analytics, SEO and Google Ads
About this Gig
Most reports tell you what got clicks. Very few tell you what got paid.
I set up the measurement that answers the second question.
What I set up:
- GA4 and Google Tag Manager, built from a written plan
- Every real action tracked: lead, booking, purchase, call
- Meta pixel and the Conversions API
- Google Ads conversion tracking, matched to the same events
- Channel reporting, so you see what each source returns
What you get:
- A tracking plan. Every event named before anything is built
- A live dashboard. Channels, conversions and revenue in one view
- A monthly report in plain words, every number tied to its source
- A note of what I built and what I did not touch
Works with Shopify, WooCommerce, WordPress, Webflow and custom sites.
I need admin on your tag manager, GA4 and ad accounts. Nothing set up yet? I will build it from zero.
I spent two years helping build a marketing analytics platform, so I know what a useful report looks like.
Send me your site and what you need to measure. I will tell you what is possible before you order.
My Portfolio
Other Web Analytics Services I Offer
FAQ
Can I see all my channels, conversions and revenue in one place? (with Observix)
Yes. I spent two years helping build ObserviX, a marketing analytics platform that joins your pixel, your ad accounts and your CRM into one report. It is optional. I set everything up in your own accounts first, and you keep all of it.
I already have GA4. Why would I need this?
Because GA4 out of the box counts page views, not money. Most accounts I open have no real conversions, no revenue value and a lot of traffic marked Unassigned. I fix the setup underneath the reports.
What counts as a conversion for my business?
We agree that before I build anything. For a shop it is the purchase. For a service it is the booking, the call or the qualified lead. The tracking plan names every event in writing first.
Do you set up Google Ads and Meta conversion tracking too?
Yes. The same events feed GA4, Google Ads and the Meta Conversions API, deduplicated, so paid and organic get judged on one set of records instead of three.
Why is so much of my traffic showing as Unassigned?
Because the source was lost somewhere: broken UTMs, a redirect, a payment gateway, or consent blocking the tag. I find which one it is and fix it, then your channel report starts adding up.
Will I get a dashboard I can read?
Yes. Channels, conversions and revenue in one view, built around the questions you ask, not every metric that exists. I would rather give you six numbers you use than sixty you ignore.
Do you write the monthly report yourself?
Yes, in plain words, with every number tied to its source. Where the data is thin or two systems disagree, the report says so instead of picking the flattering version.
What access do you need, and is it safe?
Admin on your tag manager, GA4 and ad accounts. Sometimes site access if the GTM code is missing. You can remove it the moment I deliver, and I never run test spend.
Do you work with Shopify, WooCommerce and WordPress?
Yes, plus Webflow, Wix, Squarespace and custom sites. Shopify needs extra care right now, because its Google and YouTube app sends events that can double count against a GTM container.
How will I know it is set up correctly?
You get proof, not a promise. A tag matrix listing every tag and trigger, a Loom video of the events firing in GA4 DebugView, and a note of what I built and what I did not touch.

