E-Commerce Marketing

Ecommerce marketing is using promotional techniques to raise awareness of an online store’s products or services to increase conversions and make more ecommerce sales. Some of the online marketing tactics used by online businesses include search engine optimization (SEO), search engine marketing (SEM), pay per click (PPC) advertising, content marketing, and email marketing. Most ecommerce marketing strategies include a mix of these tactics to help turn searchers into visitors, visitors into leads, leads into sales, and customers into repeat customers

Most potential shoppers the very first time they find online stores by searching for the products and services they need. That’s why it’s so important to use SEO to optimize website content so it achieves a high search ranking. The research shows that most organic traffic to a website comes from the first page of search results. Shoppers can also find your electronic commerce by clicking on ads in search results. Content marketing techniques such as guest blogging can also help people find your ecommerce store.

Without a plan, your ecommerce marketing strategy will be unfocused, and likely unsuccessful. To get started, think about your target audience and the best content, locations and timing to reach them. Then decide on the ideal mix of tactics like content marketing, social media marketing, paid search, and email marketing. It can be helpful to hire an ecommerce marketing expert to research and outline a strategy for you to follow so you make more e-commerce sales.

If you’re looking to choose the best SEO-friendly CMS for ecommerce, consider Shopify or WooCommerce. Shopify is specially designed for running online stores on many popular website platforms. The WooCommerce WordPress plugin lets you combine the world’s most popular CMS with robust ecommerce features. Both ecommerce platforms help you set up an SEO-friendly online store, and easily manage products and services. Whichever you choose, consider getting expert help so you make more sales from your Shopify or WooCommerce store.

True for all types of ecommerce business models the major benefits for e-commerce businesses out there is the ability to sell products and services to customers, no matter where they are. Small businesses can also cut costs by showing more of their product range online, and reducing the need for physical retail space. Having an electronic commerce makes it easier for potential customers to find the products they need quickly. Plus by offering the best options for credit card payments and with your store technically always open, you can make sales 24 hours a day.